The Original Granola Bar
As creators of the world’s first granola bar, we’ve grown into a family of snacks that puts our love for the great outdoors front and center.
Our snacks are crafted to fuel your day with real good ingredients
Energy you can depend on
Forging new paths since 1973
After launching with our granola cereal, we realized one key aspect was missing: the ability to be eaten outside, on the go. So, we got to work and the world’s first granola bar was created.
Now, almost 50 years later, we’ve stayed true to our name and have a whole family of snacks that inspire people to connect with nature.
Crispy. Soft. delicious.
The ideal granola bar for any time, take your favorite on every adventure.
Available at your favorite store
Find your favorite bars in these stores.