
Inspiring people to connect with nature with on-the-go snacks since 1973.
As creators of the world’s first granola bar, we’ve grown into a family of snacks that puts our love for the great outdoors front and center.

THE PERFECT SNACK FOR EVERY SETTING
Crunchy, chewy, salty, sweet — take your pick.

We pack in ingredients to power any adventure, like whole grain oats, peanuts, almonds, and nut butters.

Experience snacks that you can feel good about.

No artificial flavors. No artificial colors. No high fructose corn syrup. 0 grams trans-fat. No asterisks.
After launching with our granola cereal, we realized one key aspect was missing: the ability to be eaten outside, on the go. So, we got to work and the world’s first granola bar was created.
Now, almost 50 years later, we’ve stayed true to our name and have a whole family of snacks that inspire people to connect with nature.

OUR LOVE FOR THE EARTH, IN ACTION
The ideal granola bar for any time, take your favorite on every adventure.
Find your favorite bars in these stores.